Bibliograph

From an idea to Disney, how branding made Disney a household name, by Lowey Bundy Sichol

Type

Label

From an idea to Disney, how branding made Disney a household name, by Lowey Bundy Sichol

Language

eng

Bibliography note

Includes bibliographical references

resource.biographical

contains biographical information

Illustrations

illustrations

Index

no index present

resource.interestGradeLevel

Grades 4-6

Literary Form

non fiction

Main title

From an idea to Disney

Nature of contents

bibliography

Oclc number

1060594644

Responsibility statement

by Lowey Bundy Sichol

Series statement

From an idea to..., 1

Sub title

how branding made Disney a household name

Summary

"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"--, Provided by publisher

Table Of Contents

Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse & Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later

Target audience

juvenile

Classification