Bibliograph

The aisles have eyes, how retailers track your shopping, strip your privacy, and define your power, Joseph Turow

Type

Label

The aisles have eyes, how retailers track your shopping, strip your privacy, and define your power, Joseph Turow

Language

eng

Bibliography note

Includes bibliographical refernences and index

Index

index present

Literary Form

non fiction

Main title

The aisles have eyes

Nature of contents

bibliography

Responsibility statement

Joseph Turow

Sub title

how retailers track your shopping, strip your privacy, and define your power

Summary

By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations

Classification