Bibliograph

From an idea to Nike, how marketing made Nike a global success, by Lowey Bundy Sichol; illustrated by C.S. Jennings

Type

Label

From an idea to Nike, how marketing made Nike a global success, by Lowey Bundy Sichol; illustrated by C.S. Jennings

Language

eng

Bibliography note

Includes bibliographical references

Illustrations

illustrations

Index

no index present

Intended audience

1110L, Lexile

Literary Form

non fiction

Main title

From an idea to Nike

Nature of contents

bibliography

Responsibility statement

by Lowey Bundy Sichol; illustrated by C.S. Jennings

Series statement

From an idea to ..., 2

Sub title

how marketing made Nike a global success

Summary

"Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!"--, Provided by publisher

Table Of Contents

Phil Knight -- On your mark, get set -- Go! -- Off to the races -- Waffle iron inspiration -- Stumbling -- Michael Jordan: another perfect fit -- Just do it -- Running around the world -- Tiger Woods drives Nike golf -- Cheaters never win -- Leader of the pack -- Running Nike today

Target audience

juvenile

Classification