Bibliograph

Frenemies, the epic disruption of the ad business (and everything else), Ken Auletta

Type

Label

Frenemies, the epic disruption of the ad business (and everything else), Ken Auletta

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Frenemies

Nature of contents

bibliography

Oclc number

1007552805

Responsibility statement

Ken Auletta

Sub title

the epic disruption of the ad business (and everything else)

Summary

An assessment of the changes caused by the digital age that are buffeting the global advertising and marketing business, as viewed by the industry's most powerful players

Table Of Contents

The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs or cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror."

Classification