Coverart for item
The Resource The Real Mad Men : the Renegades of Madison Avenue and the Golden Age of Advertising, (electronic resource)

The Real Mad Men : the Renegades of Madison Avenue and the Golden Age of Advertising, (electronic resource)

Label
The Real Mad Men : the Renegades of Madison Avenue and the Golden Age of Advertising
Title
The Real Mad Men
Title remainder
the Renegades of Madison Avenue and the Golden Age of Advertising
Statement of responsibility
Andrew Cracknell
Creator
Subject
Genre
Language
eng
Summary
Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s. AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and
Summary
Author Andrew Cracknell worked for Creative Revolution, a legendary London advertising agency that forever changed the industry during its 1960s pop culture heyday. This visual history describes how experimental graphics, persuasive pitches, huge personalities, and sharky ambition created iconic ad campaigns of the1950s and 1960s -- Avis, Volvo, Alka Seltzer, and others. While the real-life execs, agents, and clients whose ad-ventures inspired AMC's wildly popular Mad Men series may not have been as perpetually sloshed at the office as the show's characters, they were certainly as colorful. Fans of the show will definitely want to tune in, but so should media history buffs. -- Description by Kimberly Burton
Writing style
http://library.link/vocab/ext/novelist/bookUI
10116060
Cataloging source
EBLCP
Dewey number
659.10973
Index
no index present
LC call number
HF5813 .U6 C732 2011
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/resourcePreferred
True
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
the renegades of Madison Avenue and the golden age of advertising
Label
The Real Mad Men : the Renegades of Madison Avenue and the Golden Age of Advertising, (electronic resource)
Link
Instantiates
Publication
Contents
Foreword; How true is Mad Men?; Prologue; 1 The Story So Far; 2 A Growing Respect; 3 The Unlikely Hero; 4 Lighting the Touchpaper; 5 Thinking Small; 6 The Word Spreads; 7 Avis v Hertz; 8 Changing Times; 9 Thinking Big; 10 Women of the Avenue; Epilogue; Bibliography; Acknowledgments and Credits; Index
Dimensions
unknown
Extent
1 online resource (225 p.)
Form of item
online
Isbn
9780762442430
Isbn Type
(electronic bk.)
Note
EBOOK
http://library.link/vocab/ext/overdrive/overdriveId
f9169f7e-da0d-4c11-8f78-cf2ae20ed703
Specific material designation
remote
System control number
  • 1040273
  • (OCoLC)ocm792687549
  • 4550-34960
  • (OCoLC)792687549
  • (OCoLC)ocn792687549
  • (OUa)vtls000885692
  • 1040273
Label
The Real Mad Men : the Renegades of Madison Avenue and the Golden Age of Advertising, (electronic resource)
Link
Publication
Contents
Foreword; How true is Mad Men?; Prologue; 1 The Story So Far; 2 A Growing Respect; 3 The Unlikely Hero; 4 Lighting the Touchpaper; 5 Thinking Small; 6 The Word Spreads; 7 Avis v Hertz; 8 Changing Times; 9 Thinking Big; 10 Women of the Avenue; Epilogue; Bibliography; Acknowledgments and Credits; Index
Dimensions
unknown
Extent
1 online resource (225 p.)
Form of item
online
Isbn
9780762442430
Isbn Type
(electronic bk.)
Note
EBOOK
http://library.link/vocab/ext/overdrive/overdriveId
f9169f7e-da0d-4c11-8f78-cf2ae20ed703
Specific material designation
remote
System control number
  • 1040273
  • (OCoLC)ocm792687549
  • 4550-34960
  • (OCoLC)792687549
  • (OCoLC)ocn792687549
  • (OUa)vtls000885692
  • 1040273

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