Coverart for item
The Resource If then : how the Simulmatics Corporation invented the future, Jill Lepore

If then : how the Simulmatics Corporation invented the future, Jill Lepore

Label
If then : how the Simulmatics Corporation invented the future
Title
If then
Title remainder
how the Simulmatics Corporation invented the future
Statement of responsibility
Jill Lepore
Title variation
How the Simulmatics Corporation invented the future
Creator
Author
Subject
Genre
Language
eng
Summary
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. The scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defense. Jill Lepore unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
10917607
Cataloging source
DLC
http://library.link/vocab/creatorDate
1966-
http://library.link/vocab/creatorName
Lepore, Jill
Dewey number
  • 303.4834/09
  • 006.3/12
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Simulmatics Corporation
  • Data mining
http://bibfra.me/vocab/lite/titleRemainder
how the Simulmatics Corporation invented the future
Label
If then : how the Simulmatics Corporation invented the future, Jill Lepore
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 337-390) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
25 cm
Edition
First edition.
Extent
xii, 415 pages
Isbn
9781631496103
Lccn
2020008058
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)on1156414851
Label
If then : how the Simulmatics Corporation invented the future, Jill Lepore
Publication
Bibliography note
Includes bibliographical references (pages 337-390) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
25 cm
Edition
First edition.
Extent
xii, 415 pages
Isbn
9781631496103
Lccn
2020008058
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)on1156414851

Library Locations

  • Delaware County District LibraryBorrow it
    84 East Winter Street, Delaware, OH, 43015, US
    40.299672 -83.064923
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    40.190037 -83.027387
  • Ostrander BranchBorrow it
    75 North Fourth Street, Ostrander, OH, 43061, US
    40.267330 -83.216989
  • Powell BranchBorrow it
    460 South Liberty Street, Powell, OH, 43065, US
    40.149379 -83.073659
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